Digital & Web

Web banners, landing pages and email, designed in Figma and redrawn for every placement.

Clients

Rexall, Aviso Wealth (Qtrade, NEI)

Year

2022 to 2026

Role

Production Designer

Tools

Figma, Adobe Creative Suite, After Effects

Scope

Site banners at every size, landing pages on desktop and mobile, solo emails, animated banners in English and French

Web banners

One concept, redrawn for every slot on the page.

A site campaign is never one banner. The same idea has to hold at the top of the homepage, in a category tile and in a partner placement, each with its own proportions. Every size is redrawn, not cropped, so the headline, offer and call to action stay readable in all of them.

Three Rexall.ca campaigns, each built to the exact placement spec.

Landing pages

Whole pages, not just the ad that points at them.

For Rexall.ca I designed full category landing pages, from layout through to build-ready files, on desktop and mobile. Oral health, sexual wellness, a skincare routine builder and a quit-smoking page, each with its own tone and the same accessibility standard as the promotions.

Desktop pages shown at 1200x1600, mobile at 500x889. Full-length originals on request.

Email

Email design that survives the inbox.

Solo emails for brand partners in Rexall's wellness program. A single column that reads on a phone, and low image weights so they load.

Shown full length.

Motion in the banner

The same banner, moving, in both official languages.

For Qtrade's winter campaign the banner was designed in Figma, animated in After Effects and delivered in English and French.

How it gets built

Everything starts as Figma frames: one per placement, auto layout, named layers. A full set can be checked side by side before anything ships, and handed off without a walkthrough.

See it in context · 04

Rexall →

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