Case study · 04
Client
Rexall
Year
2022 to 2026
Role
Production Designer
Team
One of three designers on the account
Scope
Weekly promotions across flyer, web, email, PDP and in-store, plus paid social and motion
4 years
on the account
12+
ad formats
100%
AODA compliance
24 hrs
turnaround on many briefs
01
The brief
Rexall is a national pharmacy chain. Its promotions cycle weekly across flyer, web, email, product pages and in-store signage, often all at once and often on 24-hour turnarounds. I was one of three designers on the account, and every asset we shipped had to be AODA compliant. One off-brand or inaccessible asset breaks the whole experience.
02
Accessibility first
Rexall's customers skew older and less tech-savvy, so every layout had to read on a high-end screen and on a basic Android browser. Accessibility was the starting condition, not a final review: contrast, type size and clear calls to action were settled before the creative, not checked after it.
Pharmacy services messaging, set to be read at a glance by anyone.
03
The weekly cycle
The risk on a weekly cycle is drift: five placements, three designers, and campaigns slowly pulling apart. I set up each week's files so they could be repeated and finished by anyone on the team, with type and contrast settled once instead of rechecked every time. The result was speed without drift.
Q4 Travel Health: one campaign across paid social, video and the landing page.
04
Motion
For an Oral Health campaign on Performance Max, I animated three concepts and delivered each one in 16:9, 1:1, 4:5 and 9:16, so the same idea could run wherever Google placed it.
Oral Health, Performance Max: three animated concepts, twelve deliverables.
05
Health categories
Beyond the weekly promotions, I designed category landing pages, site banners and solo emails, all in Figma. Skin, oral, travel and sexual health each needed their own tone, and sexual wellness in particular called for discretion as much as accessibility.
Category pages built for the web and mobile, in the same accessible standard as the promotions.
06