Romone Smith

A digital designer in London, Ontario. Twelve years in design, the last four at a digital agency on national retail, financial services and education brands.

Background

I learned design at volume, then learned why it works.

I started in high-volume production at Cimpress and Vistaprint: catalogue pages by the day, then brand guides, packaging, point of sale, web banners and email for consumer, distributor and retail audiences.

I went back to school at Fanshawe College and graduated with distinction in 2021. From 2022 to 2026 I worked at Northern Commerce on accounts like Rexall, Aviso Wealth, Canisius University, Manitobah Mukluks and Pulp & Press, often several at once. From 2018 to 2022 I also freelanced as Romone Designs, Top Rated on Upwork. In November 2026 I join Thrive Digital as a Designer.

What I do

Three things, usually in the same week.

Campaigns

Concepts for paid social and display, built out across every placement. On Aviso Wealth that meant concepts from scratch and a template system for each brand.

Motion and video

Editing, animation, sound and cutdowns in After Effects and Premiere Pro. Manitobah's peak season and the Canisius campaign videos are the clearest examples.

Digital and web

Site banners, landing pages and email in Figma, accessible by default. On Rexall I built a Figma plugin that checked contrast and suggested compliant colour pairings.

How I work

From the first idea to the final frame.

Read the brief

Goal, audience and placement first. I design for the hardest viewing conditions, the smallest slot or the oldest phone, before the easy ones.

Shape the idea

One concept strong enough to survive every format it will run in, in static and in motion.

Build every format

Each size redrawn rather than cropped, at the same quality. Canada Day for Pulp & Press was two concepts and eight deliverables; Manitobah's season was 160+ assets.

Each size redrawn rather than cropped, at the same quality. Canada Day for Pulp & Press was two concepts and eight deliverables; Manitobah’s season was 160+ assets.

Hand it off clean

Named, versioned files that anyone on the team can open and finish, with accessibility checked before it ships, not after.

Get in touch

romone.design@gmail.com

Resume →

LinkedIn →

Instagram