Resume

Romone Smith

Romone Smith

Romone Smith

Digital Designer. Campaigns, digital design and motion.

Digital Designer. Campaigns, digital design and motion.

Digital designer with 12 years in design and four years of agency experience shipping high-volume digital and print work for national Canadian brands including Rexall, Aviso Wealth, SoftMoc and Canon Canada. Helped build the promotional design system for Canada's largest pharmacy chain, standardizing 12+ ad formats with zero brand drift and 100% AODA compliance. Motion designer in After Effects and Premiere Pro.

Experience

Thrive Digital

Nov 2026 to present · Remote

Designer

Performance marketing agency, Vancouver.

Northern Commerce

May 2022 to June 2026 · London, ON

Production Designer

Production designer on national retail, pharmacy, education and finance accounts including Rexall, SoftMoc, Pulp & Press, Aviso Wealth, Canisius University, Canon Canada, Toys"R"Us Canada, WSIB, Boathouse, Chatters and the Heart and Stroke Foundation, running multiple accounts concurrently.

Helped build Rexall's promotional design system as part of a three-designer team, standardizing 12+ ad formats and eliminating brand drift across hundreds of monthly assets.

Built a custom Figma plugin that checked contrast values and suggested compliant colour pairings, making 100% AODA and WCAG 2.1 compliance automatic rather than a manual check at the end.

Sole designer on the Canisius University account, producing all static and animated advertising across recruitment, open house, undergraduate, graduate and athletics campaigns.

Delivered 160+ assets for Manitobah Mukluks' Q4 holiday campaign on an always-on retail calendar, owning video end to end including editing, animation, sound and platform cutdowns.

Built separate template systems for two financial brands under one parent at Aviso Wealth, producing static and animated executions across multiple quarters of paid campaigns.

Shipped production-ready assets monthly for 30+ brands across web, email, paid social, PMAX and display.

Romone Designs

May 2017 to present · Remote

Freelance Graphic Designer

Brand, web, motion and digital design for clients across insurance, beauty, finance, education and retail. Top Rated freelancer on Upwork.

Hyde Park BIA

Oct 2021 to Apr 2022

Graphic Designer and Digital Marketer

Designed newsletters, event materials and social content, and created a local business video series from scratch: developed the interview format, filmed on location with 15+ business owners, edited and published to the BIA site. Reported digital marketing performance to the Board of Directors.

Vistaprint

Dec 2014 to Dec 2018

Senior Graphic Designer

Created brand guides, packaging, POS displays, web banners, landing page mockups and e-communications for consumer, distributor and retail audiences.

Cimpress

Dec 2013 to Dec 2014 · Jamaica

Design Consultant

Produced 10+ catalogue pages daily and prepared product imagery for web.

Education and recognition

2021

2021

Ontario College Advanced Diploma, Graphic Design. Fanshawe College. With distinction, 4.17 GPA, Dean's Honour Roll every semester.

Ontario College Advanced Diploma, Graphic Design. Fanshawe College. With distinction, 4.17 GPA, Dean’s Honour Roll every semester.

2012

2012

Associate's Degree, Architecture. University of the West Indies, Mona, Western Jamaica Campus.

Associate’s Degree, Architecture. University of the West Indies, Mona, Western Jamaica Campus.

2026

2026

Google UX Design Certificate, in progress. Google and Coursera.

Google UX Design Certificate, in progress. Google and Coursera.

2019

2019

Adobe Creative Insider Ambassador.

Adobe Creative Insider Ambassador.

2018 to present

2018 to present

Top Rated Freelancer, Upwork.

Top Rated Freelancer, Upwork.

Skills and tools

Design and motion

Design and motion

Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro)

Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro)

Design principles

Design principles

Layout, hierarchy, visual balance, typography, composition, photography and illustration art direction

Layout, hierarchy, visual balance, typography, composition, photography and illustration art direction

Production

Production

Design systems, template-based production, multi-format asset creation, email design, motion graphics and video editing, presentations, data visualization and chart design

Design systems, template-based production, multi-format asset creation, email design, motion graphics and video editing, presentations, data visualization and chart design

Accessibility and platforms

Accessibility and platforms

WCAG 2.1, AODA, accessible information design. Klaviyo, Salesforce, WordPress, Shopify, basic HTML and CSS

WCAG 2.1, AODA, accessible information design. Klaviyo, Salesforce, WordPress, Shopify, basic HTML and CSS

© 2026 Romone Smith · London, Ontario

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© 2026 Romone Smith · London, Ontario

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© 2026 Romone Smith · London, Ontario

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