Case study · 03
Client
Manitobah Mukluks
Year
Aug to Dec 2023
Role
Production Designer
Team
Designed by me, reviewed by my manager, run by the performance team
Scope
Paid social, seasonal campaigns, video end to end: editing, animation, sound and cutdowns
8
campaigns shipped
5 months
one retail calendar
160+
static and motion assets
Full
ownership of motion and video
01
The brief
Manitobah is a Canadian footwear brand, Indigenous-owned and sold internationally. Northern Commerce ran its paid social creative from the fall launch through Boxing Day: new arrivals, clearance, product pushes, holiday gifting, Black Friday, Cyber Monday and gift cards.
02
Motion
I owned the video on the account end to end: editing, animation, sound and the cutdowns for each platform. Product reveals, animated offers and gifting spots, each built for the feed and for stories.
03
The seasonal engine
The five months ran as one system: shared type, consistent crop logic and a repeatable layout grammar, so each new campaign started from a structure instead of a blank page.
Fall launch, clearance, gifting and Black Friday, all on the same layout grammar.
04
The format system
Each campaign was designed at the master level, then deployed across the full ratio set, keeping product hierarchy, offer text and logo lockups consistent from a 300x300 display unit to a full-screen story.
Pre-Black Friday, Tamarack lifestyle: one concept in five formats.
05
Peak season
Black Friday and Cyber Monday offers, countdown framing and gifting messages went into the existing structure during the tightest turnaround of the year, in static and in motion.
06
What I'd keep
Next project · 04