Case study · 02
Client
Canisius University (formerly Canisius College)
Year
2022 to 2026
Role
Production Designer
Team
Sole designer on the account. Footage shot by Canisius's team.
Scope
Video editing, cutdowns for paid social, matching statics for every platform
01
The account
I was the sole designer on Canisius from 2022 to 2026. Their team shot the footage. I edited it into finished pieces, cut it down for paid social, and built a matching static for every platform each campaign ran on.
02
Three jobs for the edit
A recruitment spot and a student story each needed a different pace and structure. The recruitment spot moves quickly through a student's day in first person. The student story gives one voice room to talk. For Giving Day 2023, I updated the previous year's cut for the new campaign.
Recruitment · first person · 30s
Student story · one voice · 58s
Giving Day 2023 · updated from the 2022 cut · 54s
03
Cut down for every platform
For paid social, the same campus footage was cut into short spots for each placement, ending on one clear action. Every spot had a matching static, so the campaign held together wherever it ran.
Campus Visit retargeting, one static per placement.
Next project · 03